Merchandising Promotions - Specificity Is The Main Key To Campaign Success

I have always believed that merchandising promotions were widely spread but not quite well planned. Merchandising campaigns in some ways is a fairly good idea for a wide variety of things. You are able to give away pencils, calculators, or other little trinkets with your trademark name on it. This is a technique to spend little cash on an ad campaign that will create some amount of name awareness. The question of how effectual these promotional merchandising promotions are is open-ended, however. If I open up my pen drawer, I will see hundreds of promotional pens and erasers in there, but I could not tell a single brand name offhand. Unless you sell something like stationary which folks associate with pens, these type of marketing giveaways are naught but a waste of money.

In my opinion - and I always tell my clients this - niche marketing promotions should only be done for special purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing marketing must be carefully tailored. Just going out into a public place and holding a contest or giving away a product won't generate any business for you at all. You need to think strategically.

One of my very favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, snacks, drink mixers, or simply T-shirts, people will get excited about your marketing marketing. If they get to come home with a memento of their night, they will forever associate it with the fun of going out partying with friends. This is what rewarding merchandising campaigns try to do - create those types of positive associations about your product or brand name.

Hot summer afternoons are also a good time for merchandising campaigns. If you're willing to spend a few thousand dollars giving away free drinks in a crowded community place, people will absolutely love you. Even if you're giving out something that does not strictly go along with the weather - such as a salty snack - people will still be grateful as long as they get some water with it. If you can catch people at an unguarded minute, you can get their brand loyalty before they even know what hit them. That's what prosperous marketing promotions are all about. Leave the brand-name pens in the home!

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