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Embarking on link building will do wonders to the success of your website and therefore to the success of your business. Link building, and particularly backlink building, will help your search engine optimization or SEO campaign significantly and the high ranking will translate to more hits. Backlinks will bring in a targeted Web traffic, meaning you get greater return on investment or ROI. Back links are also important in that they are cheap and easy to create, and they do not need maintenance. These links stay on for as long as the site they are in is live.

You could get free backlinks through such means as writing articles for article submission directories, writing press releases, writing in sites with Web 2.0 properties such as Squidoo, social bookmarking, and blog commenting. Buying backlinks is however more efficient. This is because you can buy backlinks that have higher PageRank such as edu backlinks and .gov backlinks. You should also buy